Category: Digital Marketing

content marketing

The 5 Types of Content That Your Company Should Be Creating

Content marketing is an incredibly effective way to expand the reach of your business, engage more with your audience and establish yourself as a brand. That being said, it can be tough to know exactly which type of content you should create. Realistically, it depends entirely on what your business is attempting to achieve.  At […]

Group of women taking a selfie

How To Use Social Media To Effectively Promote Your Business

Over the past decade, social media has gone from being apps that a few people use to something that is a must-have for both personal use and professional use. As such, professional marketing agencies from all over the world see social media as a quintessential element of all marketing campaigns. Sites like Facebook, Twitter, Instagram […]

google analytics data

Google Analytics for Marketing

When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]

advertising

Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]