Having identified all the primary elements of the project, YouYaa had a day to build a solution, present and get feedback from Zeux, make changes and then implement it with a go-live timeline of just one day.
Channels – Google Ads, Programmatic Advertising and Facebook Ads for awareness and growth with SEO for long term growth efficiencies.
Taking over their analytics setup, installing a new analytics and attribution system, setting up new advertising channels including Facebook Ads, Google Ads, building a Programmatic Advertising solution and advising on their website conversion rate optimisation all came into play on day 2.
YouYaa created image, animated and video ads (for YouTube, Display and Programmatic Ads) to communicate the offering to the Zeux target market to ensure the maximum coverage possible for both prospecting and retargeting across all paid channels.
YouYaa had built an entire solution within 1 day that targeted the right people at the right time in one of the most expensive marketing sectors in the UK, finance and fintech.
Months 1-3 were focused on data gathering by which were facilitated with a bespoke pixel strategy to capture as much cookie data-driven from prospecting from Google Ads and Facebook Ads crossing into Programmatic Advertising that built consumer profiles on all three platforms.
In the third month, Programmatic Advertising was launched using the cookie data that had been collected along with remarketing on all channels.