Info
- Category :Lead Generation
- Date :January 2020
- Client :Zeux Ltd
Project Brief:
Zeux is a modern financial alternative Fintech business based in London’s exclusive Mayfair district. Zeux is a technology first financial provider that is built on blockchain technology to provide alternative personal finance options to the UK consumer market.
Step 01
Gather all information
YouYaa had just two days to understand everything that Zeux does, who they target, what their technology setup is and to come up with a solution and to activate it within 48 hours.
Understanding what services Zeux provides and how were the primary focus for day one. Spending the time with the CEO, CTO and Head of Marketing of Zeux allowed YouYaa to capture all the information they needed.
Next was to identify what Zeux KPIs are, their success factors and what Zeuxs needs are terms of business intelligence, reporting and frequency.
In total, 1 full day was utilised to identify the process and objectives of the Zeux business.
Step 02
Find Solution & Solve it
Having identified all the primary elements of the project, YouYaa had a day to build a solution, present and get feedback from Zeux, make changes and then implement it with a go-live timeline of just one day.
Channels – Google Ads, Programmatic Advertising and Facebook Ads for awareness and growth with SEO for long term growth efficiencies.
Taking over their analytics setup, installing a new analytics and attribution system, setting up new advertising channels including Facebook Ads, Google Ads, building a Programmatic Advertising solution and advising on their website conversion rate optimisation all came into play on day 2.
YouYaa created image, animated and video ads (for YouTube, Display and Programmatic Ads) to communicate the offering to the Zeux target market to ensure the maximum coverage possible for both prospecting and retargeting across all paid channels.
YouYaa had built an entire solution within 1 day that targeted the right people at the right time in one of the most expensive marketing sectors in the UK, finance and fintech.
Months 1-3 were focused on data gathering by which were facilitated with a bespoke pixel strategy to capture as much cookie data-driven from prospecting from Google Ads and Facebook Ads crossing into Programmatic Advertising that built consumer profiles on all three platforms.
In the third month, Programmatic Advertising was launched using the cookie data that had been collected along with remarketing on all channels.
Step 03
Finally Get the Result
Channels – Google Ads, Programmatic Advertising, Facebook Ads and SEO.
A successful ad launch on Google Ads, and Facebook in 48 hours and three weeks of heavy optimisation had brought the average cost per acquisition of a sign down to £44 from £121.
A further 4 weeks of optimisation and fresh ads brought this number down to £29 and in month three, the average cost of acquisition had come down to £21.
Once Programmatic Advertising and remarketing were launched in month three the average cost per acquisition was below £11.
Zeux now had the digital ads setup to grow its user base at scale across 32 countries.
Overview
- Average cost per acquisition down to £8.50 from £121
- Average user acquisition 14,500 per month
- Exceeded CPA target by 15%
- Exceeded growth target by 45%
