Prospecting based on the ‘affinity categories’ such as travel, lifestyle and health & fitness to reach only the most relevant audience.
- Build a campaign using contextual and geo-targeting strategies across devices.
- Layer in video advertising for maximum brand engagement.
- Incorporate Retargeting to create a 360-degree view of the customer to help convert customers the prospecting campaign had driven to site but had not yet fulfi lled a booking.
The integration of the YouYaa Universal Smart Pixel allowed us to create custom segments for each of the Maybourne Groups hotel sites. These gave us powerful insights on consumer site behaviour for each of the sites enabling MHG to create rules to determine the most valuable visitors to target.
Site visitors were retargeted within a 90-day, intent-to-book attribution window through the Universal Smart Pixel.
Creative played an important role in improving performance by aligning creative sets with rules to enhance engagement and help ensure each of MHG’S hotel sites’ USPs resonated with the relevant audiences.
The nationwide geo-targeting campaign allowed YouYaa’s proprietary technology to analyse best performing locations and optimise towards real-time purchasing of inventory in specifi c municipalities.