3 weeks in, YouYaa had completed their analysis and had initiated the recovery plan.
All ad accounts were rebuilt and the entire analytics setup was redesigned. This resulted in an increase in data accuracy but 23% which started to show the real numbers and were matching the back end sales database with just a 1.2% variance.
6 weeks in, the entire ad setup had been completed and were now running significantly more efficiently.
YouYaa created an automated dashboard with data coming in from all ad accounts as well as Google Analytics which reduced reporting and analysis time for YouYaa and for the Kafu Games senior management team.
To support existing users, YouYaa designed and implemented an email and app alert strategy to drive users back to the platform and engage in tournaments. This strategy was designed purely on promoting prizes and optimised by looking at the time of day open rates to increase return visits.