This project called for a full-scale branding endeavour including brand identity, web design, launch collateral and marketing management.
We used co-creation processes with the parent company to better understand the business and desired customer demographic.
Through discussion with the architect, interior designer and other stakeholders, our designs resulted in an Industrial-Victorian inspired aesthetic evoking an upscale, moody and timeless ambience. The visual identity put the customer at the centre of attention with the appropriate mantra: “Have you been served?”
Responsibilities included: Art direction. Brand graphics & management. Advertising.