Category: Marketing

UK Fintech Lead Generation Strategies – Part 1

Fintech lead generation is marketing strategies which are specially designed for financial technology (fintech) companies. Fintech companies use new technologies to improve access to financial services by speeding up delivery through automation. The idea of a great product is the first step and then the hard part, building a great product to revolutionise the UK […]

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Support one another and prosper together.

In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]

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Is your website turning visitors away? You might need Conversion Rate Optimisation.

The main problem with online traffic is that it is inconsistent. It’s not like a physical shop where your potential customers might walk past the door on a daily basis. In the online world, if you don’t get visitors to enter your conversion funnel from the outset, then the chances of them ever coming back […]