Category: Marketing

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video…
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Is your website turning visitors away? You might need Conversion Rate Optimisation.

The main problem with online traffic is that it is inconsistent. It’s not like a physical shop where your potential customers might walk past the door on a daily basis. In the online world, if…

Lead generation strategies to scale your fintech business

The competition for traffic in the world of fintech and online marketing is very fierce. In the early days of the web, a good idea could deliver a huge surge in traffic but these days,…